Pipeline Interactive: Email Marketing

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eZ Broadcast™

System Overview: Using eZ Broadcast makes it simple to keep in touch with customers who have opted-in to receive site updates, product updates or new product information. Create and manage everything from newsletter development through delivery and reporting. You can also manage subscription information for better targeting of newsletter content. ColdFusion and ASP versions are available for NT or 2000 server installations.
System Features: eZ Broadcast includes a broad list of features designed to make the most of your broadcast email efforts.

"...it's very clear that emails are very, very effective in driving customers to the site. We've got to go back and see how that translates to dollars and cents - but we already know that the news is all good!"

System Feature	Functionality
Two-tier administration	Assign access rights for managing and composing broadcast emails Option: Multiple tier administration
Subscriber model	Add, edit and delete users and email lists Manage profile data including email registration and information selection preferences Manage user data including name, title, company name, address, phone and email address
Content management	Add, edit and delete article content including text and images Add, edit and delete hyperlinks with the text Create alternative layouts using system-supplied templates Option: Additional template development
Layout	Package includes one custom layout
Search	Allow for keyword searches
Delivery management	Manage delivery of both HTML and text-based emails Determine invalid or "bounced" email addresses for better list management
Reporting	Report invalid email addresses Report number of emails opened and read Report redirects to the site from links within the broadcast email

Integrated Solutions

Usability

Creative & Information Design

Strategic Planning & Consultation

Mobile

eCommerce Solutions

Content Management

Email Marketing

Search Engine Optimization (SEO)

Hosting

Social Media

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Connect with your customers. Boost your productivity. Improve your bottom line. That's where the real value of the Web lies. At Pipeline Interactive, our business is to develop and implement Web-based solutions that help you meet these objectives. And to do so with an eye on improving your efficiency and effectiveness. From simple Web design to complex applications - including content management systems, e-Commerce, collaborative extranets, business portals, mobile, social media and much more - we can deliver a customized, integrated solution that meets your specific needs.