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When Stauffer's wanted to deliver a richer brand experience to its fan base, they turned to Pipeline, just as they had before, to create a persona-based site that targeted all types of animal cracker lovers. The process started with user focused sessions to get a better feel for the company’s target audiences. From there, multiple designs were created to present different types of user engagements. The site was built using Magento with Constant Contact integration for email marketing. Search engine optimization rounded out the project.

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