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case study

Jordin Sparks Summer Tour

Done properly, social media campaigns can have a major impact. Just Born recently conducted a social networking campaign featuring Jordin Sparks for its Mike and Ike® brand via Facebook. That campaign grew its Mike and Ike fan base from 8,000 to 48,000 in just one week. It also drove traffic to the company’s Web site for Mike and Ike, as well as to the Alex’s Lemonade Stand Foundation™ site. Other site ingredients include:

• Site development
• Photo/video gallery

• Fan Fly Away Sweepstakes
• Social media: Twitter and
Facebook

• Site moderating of
sweepstakes and traffic

www.mikeandike.com

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Connect with your customers. Boost your productivity. Improve your bottom line. That's where the real value of the Web lies. At Pipeline Interactive, our business is to develop and implement Web-based solutions that help you meet these objectives. And to do so with an eye on improving your efficiency and effectiveness. From simple Web design to complex applications - including content management systems, e-Commerce, collaborative extranets, business portals, mobile, social media and much more - we can deliver a customized, integrated solution that meets your specific needs.