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Marshmallow Peeps
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case study

Just Born wanted to get Peeps everywhere talking about their favorite marshmallow candy, PEEPS®. As part of a fully-integrated strategy, Pipeline launched a new website that allows Peeps fans to really express their Peepsonality™! The engaging site allows fans to show and share their love for PEEPS with delicious recipes, fun crafts, unique PEEPS-inspired art, dioramas, sculpture and more. Plus, Peeps lovers can use fun, interactive tools to test their Peeps knowledge and create and share Peeps characters. They can also find and participate in a variety of PEEPS Easter contests, sponsored by organizations around the country.

The site seamlessly integrates social platforms including Facebook, Youtube, Instagram and Pinterest to reach and engage with fans wherever "Peeps Are Talking".

launch site

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