The Gertrude Hawk Chocolates site needed to serve as an effective alternative channel for the company to sell its products and services on a regional basis, while at the same time, expanding brand awareness and sales nationally. A fully integrated program was devised to include the following elements:
• Custom shopping cart • E-mail marketing • Comprehensive sales reporting | | • Search engine marketing • Database integration
| | • Banner advertising campaign • Content management
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www.gertrudehawkchocolates.com