Pipeline Interactive: Our Work

Pipeline Interactive: Web sites that mean business

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Pipeline teamed with Auntie Anne’s® Pretzels to create a sweepstakes micro-site, featuring Auntie Anne's mascot Twistee, to promote Pretzel Dogs. The site allowed users to track Twistee, who they were told accidentally drove off with the prizes upon leaving to make hot dog deliveries. Participants submitted locations based on clues provided across the Web, including auntieannes.com and Auntie Anne's pages on social media sites such as Facebook, Twitter, and YouTube. The six-week campaign generated 734,000-plus Facebook impressions along with more than 18,000 registered users. A post-contest survey revealed that roughly 80% of users indicated they would be likely to purchase a Pretzel Dog within the next 30 days.

www.auntieannes.com

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Connect with your customers. Boost your productivity. Improve your bottom line. That's where the real value of the Web lies. At Pipeline Interactive, our business is to develop and implement Web-based solutions that help you meet these objectives. And to do so with an eye on improving your efficiency and effectiveness. From simple Web design to complex applications - including content management systems, e-Commerce, collaborative extranets, business portals, mobile, social media and much more - we can deliver a customized, integrated solution that meets your specific needs.